Van Loon Group is an enterprising family business and consists of nine passionate, innovative and forward-thinking producers of meat products, meat substitutes and fresh meals: Van Loon Meat, Meat Friends, Brandenburg Culinary, Promessa, Enkco, No Meat Today Company and Bonfait, Best Star Meat and Verhey Meat.

In 1971, Jos van Loon, father of Erik and Roland, became an independent meat supplier serving local restaurants in and around Eindhoven. A smart decision, as the company grew steadily and its clientele grew along with them. In 1987, Erik joined the family business, followed by brother Roland in 1993. This provided a solid foundation for the current Van Loon Group family business.

Van Loon Group is an enterprising family business. The work ethic, long-term vision and ‘improving every day’ mentality can be felt everywhere today: these elements are part of the company’s DNA. Better cooperation throughout the chain. More efficient and durable production. Ongoing concept and product innovation. For us, this is the only way to continuously offer consumers and customers the very best. And that’s our main focus.

Our DNA

Improving every day

Improving every day

Van Loon Group has been focussing on the question of how to improve since 1971. Better collaboration in the supply chain. Making production more efficient and more sustainable. That’s why we are continuously innovating, testing and learning. Day after day. Enabling us to offer our clients and the end users the absolute best.

Focussed on the future

Focussed on the future

Van Loon Group is an integral part of society and accepts its responsibility for the world of tomorrow. We shape the future based on sustainable relationships with colleagues, customers and suppliers. Always with respect for people, animals and the environment.

Committed team players

Committed team players

We are proud of our family history and we are committed to our colleagues. We listen, ask questions and challenge them. We provide each other with feedback and communicate openly with each other, working as a team to deliver the best results.

Winning together

Winning together

We aim for success. We seek out solutions where others see threats. We are not afraid to stick our necks out and to take responsibility. We demonstrate decisiveness and determination, proving we have a winning mentality.

Mission - vision - ambition

Our mission
We contribute to our customers’ success by creating delicious, responsible meat products and meat substitutes for the enjoyment of consumers.

Our vision
We deliver a varied range of high quality, sustainable and innovative products to the consumer through a range of channels. We are able to achieve this because our employees form the heart of our business and we strive every day to make a difference.

Our ambitions
We have the ambition of being and remaining the most sustainable and customer-oriented producer
of meat products and meat substitutes.

Concepts & products

The range of concepts and products that Van Loon Group can offer its customers is enormous and keeps expanding thanks to the growth of the organization. From pulled meat to fresh meat and meat preparations. From BBQ specialties and gourmet meat products to culinary delights. Click here for more information.

Van Loon Group strives to be a learning organization. A company at which employees can develop and be prepared for their tasks. For this reason, we started the Van Loon Campus already in 2014.

Quality and safety are crucial at our company. It is, therefore, important that employees have ample product knowledge and also know exactly how our machines work. Courses and training at the Van Loon Campus are specifically aimed at this. Our employees must be able to work safely and pleasantly. We want them to feel responsible for their own work and feel free to introduce innovations and improvements. The Van Loon Campus also provides employees with a variety of training courses and training programs allowing them to develop within Van Loon Group.