Van Loon Group is an enterprising family business and consists of nine passionate, innovative and forward-thinking producers of meat products, meat substitutes and ready meals.  On a daily basis 2,500 committed employees strive to contribute to our customers’ success in retail market, catering industry en B2B.

Focussed on the future. That’s how we operate today. And that’s how we were operating half a century ago. What started as a modest family business in the agricultural Dutch province of Brabant has now gown into the Van Loon Group: a group of dynamic companies across the Netherlands: Best Star Meat, Van Loon Group, Brandenburg Culinair, Enkco, No Meat Today Company, Bonfait and Maître.

Our mission

Consumer enjoys a BBQ

Together with our customers, we make sustainable and delicious meat and convenience products accessible to everyone.

Our vision

Retail meat shelf

We bring excellent, tasty and innovative products to consumers through various channels, by working together with our team of passionate employees to improve on a daily basis. We are frontrunners in sustainability, by making our company and our supply chain more sustainable every day.

Our ambitions

The Blue Burger

Van Loon Group is a market leader in meat and convenience, by working as supply chain director to make more sustainable food accessible to everyone.

Erik en Roland van Loon


Van Loon Group is an enterprising family business. The work ethic, long-term vision and ‘improving every day’ mentality can be felt everywhere today: these elements are part of the company’s DNA.

Our core values

Improving every day

Van Loon Group has been focussing on the question of how to improve since 1971. Better collaboration in the supply chain. Making production more efficient and more sustainable. That’s why we are continuously innovating, testing and learning. Day after day. Enabling us to offer our clients and the end users the absolute best.

Proactive and creative


We seek out solutions where others see threats. We invest in a culture of entrepreneurship. We work to deliver the best results by coming up with smarter and innovative ideas every day.

Focussed on the future

Van Loon Group is an integral part of society and accepts its responsibility for the world of tomorrow. We shape the future based on sustainable relationships with colleagues, customers and suppliers. Always with respect for people, animals and the environment.

Winning together

We are proud of our family history, since 1971 with a team of passionate employees who understand that you can only win together. We are not afraid to stick our necks out and to take responsibility. We demonstrate decisiveness and determination, proving we have a winning mentality.

Executive Board

Robert van Ballegooijen

Robert van Ballegooijen, Van Loon Group 5

Roland van Loon

Roland van Loon, Van Loon Group 2_klein

John Habets

John Habets, Van Loon Group 2_klein

Pieter Geraerts

Pieter Geraerts, Van Loon Group_klein

71 Gennepermolen-1_klein

1971 - 2021 | 50 years enterprising family business

In 1971, Jos van Loon, father of Erik and Roland, became an independent meat supplier serving local restaurants in and around Eindhoven. A smart decision, as the company grew steadily and its clientele grew along with them. In 1987, Erik joined the family business, followed by brother Roland in 1993. This provided a solid foundation for the current Van Loon Group family business.

More about our history

Our companies

Van Loon Group’s headquarters is in Eindhoven/Son, The Netherlands, and consists of specialised companies, that have been making delicious and sustainable meat and convenience products for more than 
50 years.

More about our companies

Overview Van Loon Group locations