Van Loon Group is the market leader in meat and convenience products, making sustainable food accessible to everyone as a chain director. At Van Loon Group, we work with demand-driven (chain) concepts for pork and beef, each of which meets the needs of the market in its own way. For our pork and beef, we do this through our innovative chain programmes Varken op z’n Best (VOB) and Rund op z’n Best (ROB), among others.
Our programmes take an integrated chain approach with a focus on animal health and welfare, nature and the environment, and improving meat quality. Together with our chain partners, we work towards a transparent and fair distribution of the chain margin, actively supporting the livestock farmer's revenue model. In this way, we work together to make sustainable meat accessible to everyone.
Better Life quality mark
Van Loon Group pork is 100% Beter Leven certified. As a beef supply chain manager, we ensure that part of our beef also carries the Beter Leven quality mark. A significant proportion of our beef is 2-star Beter Leven certified.
Pig at its Best (Varken op z'n Best)
Van Loon Group took the initiative for Varken op z’n Best (Pork at its Best), an innovative chain concept designed to improve the quality of pork and make the chain transparent, sustainable and manageable. Varken op z’n Best is based on an integrated approach involving all links in the chain, based on four pillars: integrated chain approach and revenue model, animal welfare and animal health, environment and nature, and meat quality.
More information: Pig at its Best
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Organic pig
Organic guarantees that a product is produced with respect for nature, animals and people. European rules apply to all links in the chain: from farmer to packaging, storage and trade. There is one official organic label in Europe, which is independently monitored to ensure that every European organic product is truly organic. Our organic pigs are kept in accordance with these strict rules and independently audited by Skal Biocontrole.
Zonvarken
As a cooperative of pig farmers, Zonvarken stands for innovation in pig farming. The Zonvarken concept was developed to raise pigs in a way that demonstrates that maximum animal welfare, minimum emissions of CO2, ammonia, particulate matter and odour, and a healthy income for the farmer can go hand in hand. The concept is certified according to the 3-star Beter Leven quality mark and is based on five pillars: animal-friendly, environmentally friendly, climate-friendly, farmer-friendly and neighbourhood-friendly.
More information: Zonvarken
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Beef at its Best
Van Loon Group took the initiative for Rund op z’n Best, the innovative chain concept for producing local, fair and high-quality Dutch beef with a focus on sustainability, animal welfare and animal health.
Rund op z’n Best is based on an integrated approach involving all links in the chain, based on four pillars: integrated chain approach and revenue model, animal welfare and animal health, environment and nature, and meat quality.
BLk 2-star Beef
Some of our beef comes from farms that are 2-star BLk certified. This certification means that the farms meet specific conditions in terms of animal welfare, food safety and quality. The meat they supply is therefore checked and of reliable quality.
Organic Beef
Organic beef guarantees that the animals are raised with respect for nature, animals and people, in accordance with strict European rules that apply to all links in the chain. This means you can be sure that every organic product is truly organic.
Van Loon Group has a partnership with EKO Holland for organic cattle. These organic cattle are kept in accordance with these strict rules and independently monitored by Skal Biocontrole.
This enables us to supply organic beef that is sustainable, transparent and responsible.
Dual-purpose cattle
Van Loon Group also offers beef from dual-purpose cows. Dual-purpose cows produce milk and provide tasty meat. They live longer and contribute to more sustainable livestock farming: less environmentally harmful, more natural feed and healthier thanks to balanced production. Thanks to this dual purpose, the carbon footprint of dual-purpose cows is significantly lower compared to cattle that are kept purely for meat.
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