Van Loon Group is an enterprising family business and consists of nine passionate, innovative and forward-thinking producers of meat products, meat substitutes and ready meals.

Our mission statement


We contribute to our customers’ success by creating delicious, responsible meat products, meat substitutes as well as ready meals for the enjoyment of consumers.

Our vision


We deliver a varied range of high quality, sustainable and innovative products to the consumer through a range of channels. Our employees are at the heart of our business and strive to make a difference, day in, day out.

Our ambitions


We have the ambition of being and remaining the most sustainable and customer-oriented producer of meat products, meat substitutes and ready meals.

Our policy

Below is our code of conduct and policies. These are focused on forming a good, quality and safe cooperation with our employees as well as with our business partners.

Our strategy

To ensure sustainable, profit-making growth of our organisation.

Our strategic guiding principles

  • Employees
  • Sustainability
  • Operational Excellence
  • Growth

Our strategic guiding principles


Our employees are at the heart of our business. We invest in the knowledge, skills and professionalism of our people and ensure their long-term employability. This enables us to safeguard the continuity of our business and allows us to serve our customers better.


Van Loon Group is an integral part of society and feels a joint responsibility and commitment to the world of tomorrow. We therefore practice a practical and concrete sustainability policy that is supported throughout the entire organisation. This enables us to increase sustainability in every aspect of our business operations, allowing us to act proactively to make our customers’ sustainability objectives possible.

Operational Excellence

Van Loon Group operates in a competitive market. To enable us to guarantee a competitive cost structure, we invest continuously in advanced production facilities, processes and systems.


We aim to strengthen our market position and profitability still further by autonomous growth and promising business acquisitions. This is possible with existing product groups and in existing markets, but also with new product groups and in new (geographical) markets.


Van Loon Group is an enterprising family business. The work ethic, long-term vision and ‘improving every day’ mentality can be felt everywhere today: these elements are part of the company’s DNA.

Our core values

Improving every day

Van Loon Group has been focussing on the question of how to improve since 1971. Better collaboration in the supply chain. Making production more efficient and more sustainable. That’s why we are continuously innovating, testing and learning. Day after day. Enabling us to offer our clients and the end users the absolute best.

Focussed on the future

Van Loon Group is an integral part of society and accepts its responsibility for the world of tomorrow. We shape the future based on sustainable relationships with colleagues, customers and suppliers. Always with respect for people, animals and the environment.

Committed team players

We are proud of our family history and we are committed to our colleagues. We listen, ask questions and challenge them. We provide each other with feedback and communicate openly with each other, working as a team to deliver the best results.

Winning together

We aim for success. We seek out solutions where others see threats. We are not afraid to stick our necks out and to take responsibility. We demonstrate decisiveness and determination, proving we have a winning mentality.