Van Loon Group is an enterprising family business and consists of nine passionate, innovative and forward-thinking producers of meat products, meat substitutes and ready meals.

Our mission

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Winning together with our customers by making the most sustainable, tasty and healthy meat and convenience products available to everyone.

Our vision

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Healthy and sustainable food should not be a luxury but should be accessible and affordable for everyone. We take responsibility for this. As a chain director, we make our company and our chains a little more sustainable and efficient every day.

Our ambition

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Van Loon Group is the market leader in meat and convenience products in the Benelux and a leader in sustainability, innovation and quality.

Our policy

The policy of Van Loon Group can be divided into our 4 sustainability pillars. Our policy has been made practical and applicable to ensure optimal collaboration between employees, customers, suppliers, and other stakeholders.

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Our strategy

To ensure sustainable, profit-making growth of our organisation.

Our strategic guiding principles

  • Motivated employees
  • Frontrunner in sustainability
  • Operational Excellence
  • Growing with customers

Our strategic guiding principles

Motivated employees

Create a motivated and proactive culture by inspiring, helping and challenging each other to do better every day

Frontrunner in sustainability

Stay ahead by making our company and our supply chain more sustainable every day

Operational Excellence

Produce food-safe, affordable, honest products by standardising and automating where possible and differentiating where necessary

Growing with customers

Grow together with our existing and new customers by proactively applying our knowledge and ensuring consumers enjoy the best and most innovative products 

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Our DNA

Van Loon Group is a family business. Our focus on the customer, our long-term vision and our “Improving every day” mentality are evident everywhere; they are part of our DNA. Even at our current size, we remain true to our values and invest in a culture of commitment and entrepreneurship.

Our core values

Improving every day

Van Loon Group has been focussing on the question of how to improve since 1971. Better collaboration in the supply chain. Making production more efficient and more sustainable. That’s why we are continuously innovating, testing and learning. Day after day. Enabling us to offer our clients and the end users the absolute best.

Proactive and creative

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We seek out solutions where others see threats. We invest in a culture of entrepreneurship. We work to deliver the best results by coming up with smarter and innovative ideas every day.

Focussed on the future

Van Loon Group is an integral part of society and accepts its responsibility for the world of tomorrow. We shape the future based on sustainable relationships with colleagues, customers and suppliers. Always with respect for people, animals and the environment.

Winning together

We are proud of our family history, since 1971 with a team of passionate employees who understand that you can only win together. We are not afraid to stick our necks out and to take responsibility. We demonstrate decisiveness and determination, proving we have a winning mentality.