Van Loon Group is an enterprising family business and consists of nine passionate, innovative and forward-thinking producers of meat products, meat substitutes and ready meals.

Our mission


Together with our customers, we make sustainable and delicious meat and convenience products accessible to everyone.

Our vision


We bring excellent, tasty and innovative products to consumers through various channels, by working together with our team of passionate employees to improve on a daily basis. We are frontrunners in sustainability, by making our company and our supply chain more sustainable every day.

Our ambition


Van Loon Group is a market leader in meat and convenience, by working as supply chain director to make more sustainable food accessible to everyone.

Our policy

The policy of Van Loon Group can be divided into our 4 sustainability pillars. Our policy has been made practical and applicable to ensure optimal collaboration between employees, customers, suppliers, and other stakeholders.

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Our strategy

To ensure sustainable, profit-making growth of our organisation.

Our strategic guiding principles

  • Motivated employees
  • Frontrunner in sustainability
  • Operational Excellence
  • Growing with customers

Our strategic guiding principles

Motivated employees

Create a motivated and proactive culture by inspiring, helping and challenging each other to do better every day

Frontrunner in sustainability

Stay ahead by making our company and our supply chain more sustainable every day

Operational Excellence

Produce food-safe, affordable, honest products by standardising and automating where possible and differentiating where necessary

Growing with customers

Grow together with our existing and new customers by proactively applying our knowledge and ensuring consumers enjoy the best and most innovative products 

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Van Loon Group is an enterprising family business. The work ethic, long-term vision and ‘improving every day’ mentality can be felt everywhere today: these elements are part of the company’s DNA.

Our core values

Improving every day

Van Loon Group has been focussing on the question of how to improve since 1971. Better collaboration in the supply chain. Making production more efficient and more sustainable. That’s why we are continuously innovating, testing and learning. Day after day. Enabling us to offer our clients and the end users the absolute best.

Proactive and creative


We seek out solutions where others see threats. We invest in a culture of entrepreneurship. We work to deliver the best results by coming up with smarter and innovative ideas every day.

Focussed on the future

Van Loon Group is an integral part of society and accepts its responsibility for the world of tomorrow. We shape the future based on sustainable relationships with colleagues, customers and suppliers. Always with respect for people, animals and the environment.

Winning together

We are proud of our family history, since 1971 with a team of passionate employees who understand that you can only win together. We are not afraid to stick our necks out and to take responsibility. We demonstrate decisiveness and determination, proving we have a winning mentality.