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Van Loon Group regards successful supply chain collaboration as the foundation for continuous improvement. That is why we work together with supply chain partners on issues such as animal welfare, animal health, the environment and meat quality.
We are committed to a transparent supply chain in which every link has a clear role. In doing so, Van Loon Group works towards a fair revenue model for farmers and other supply chain partners. Integrity and transparency form the basis of our business operations.
We detail the progress of this approach annually in our CSR annual report.
Van Loon Group has certified all its pork under the Beter Leven quality mark. This means our organisation meets the requirements set by this quality mark.
Within the beef supply chains too, Van Loon Group is increasing the proportion of beef carrying the 2-star Beter Leven quality mark. Together with our supply chain partners, we are continuing to work on animal welfare and transparency within these chains.
For Van Loon Group, the quality mark is an important tool for taking demonstrable steps within the supply chain.
If so, please read a detailed report on our progress in the 2025 CSR Annual Report.
Van Loon Group believes that improvement is only possible if all links in the chain work together. That is why we develop supply chain concepts that focus on animal welfare, animal health, meat quality, the environment and a fair distribution of value.
As a supply chain coordinator, Van Loon Group brings together farmers, suppliers, customers and other partners. In this way, we work to ensure transparency, quality and continuous improvement throughout the supply chain.
Yes. Van Loon Group’s pork is fully certified under the ‘Beter Leven’ quality mark. In addition, our organisation is increasing the proportion of beef carrying the 2-star ‘Beter Leven’ quality mark.
‘Varken op z’n Best’ is Van Loon Group’s supply chain concept for Dutch pork. Within this concept, supply chain partners work together on animal welfare, animal health, meat quality, nature and the environment.
Organic and Beter Leven are different schemes. Organic products must comply with European regulations and are monitored by Skal Biocontrole. The Beter Leven quality mark focuses on improvements in animal welfare.
