What does Van Loon Group work on every day?

Van Loon Group has a clear mission: to succeed together by making the most sustainable, tasty and healthy meat and convenience products accessible to everyone.

Healthy and sustainable food should not be a luxury. That is why Van Loon Group focuses on accessibility, quality and continuous improvement throughout the entire supply chain.

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How does Van Loon Group put its vision into practice?

We look beyond the present. The organisation operates on the basis of a long-term vision and makes decisions that contribute to tomorrow’s food supply.

Van Loon Group reports annually on the progress of its social ambitions in the CSR Annual Report 2025. In this report, we demonstrate how our family-run business is working towards a sustainable food chain by taking concrete steps within our own operations and in collaboration with supply chain partners.

Since 1971, taking responsibility has been an integral part of the way we work. Van Loon Group involves colleagues, customers and suppliers in this process.

Read the CSR Annual Report 2025

What strategic decisions does Van Loon Group make?

Van Loon Group operates on the basis of four strategic pillars.

Motivated staff

Motivated staff form the foundation. Van Loon Group fosters a culture in which colleagues inspire, support and challenge one another to do better every day

Leader in sustainability

Being a leader in sustainability means that Van Loon Group works daily to bring about improvements within its own organisation and throughout the supply chain. We set out this progress in the 2025 CSR Annual Report.

Operational Excellence

Operational Excellence focuses on food-safe, ethical and affordable products. Van Loon Group standardises and automates wherever possible.

Growing with customers

Growing with customers means working together to seize new opportunities. Van Loon Group utilises its expertise to support existing and new customers with innovative meat and convenience products.

What values define our culture?

Van Loon Group operates on the basis of four core values that guide our day-to-day actions.

Getting better every day

Getting better every day means continuous learning, testing and improvement. Every day, Van Loon Group looks for opportunities to collaborate more effectively and produce more efficiently.

Proactive and creative

Being proactive and creative means spotting opportunities and taking the initiative. Van Loon Group invests in entrepreneurship and encourages colleagues to come up with new ideas.

Future-focused

Being future-focused means taking responsibility for tomorrow’s world. To this end, Van Loon Group works together with colleagues, customers and suppliers, whilst respecting people, animals and the environment.

Winning together

Winning together is deeply rooted in the history of this family business. Since 1971, Van Loon Group has been working with committed staff towards shared goals. Teamwork, responsibility and perseverance play a key role in this.