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How does Van Loon Group support its retail customers?

Van Loon Group develops product ranges for various segments within the retail sector. We offer a choice across multiple price points, from affordable products to premium ranges.

As a food producer, we are responding to the growing demand for healthier choices. Van Loon Group incorporates this trend into our product development and innovations. In this way, we work together with retail customers to create product ranges that meet the needs of today’s and tomorrow’s markets.

Van Loon Group combines expertise in meat, convenience and consumer trends. This enables us to develop products that meet the needs of both consumers and retailers.

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How is Van Loon Group working to create a future-proof product range?

Van Loon Group takes a practical approach to driving change within the organisation and the supply chain. Our organisation supports retail partners with products that meet consumers’ expectations and the demands of tomorrow.

Van Loon Group utilises its expertise and product development capabilities to create new products. In doing so, we focus on changing needs in terms of convenience, taste and product choice.

In the 2025 CSR Annual Report, Van Loon Group reports annually on progress regarding social issues and the organisation’s development. This enables us to provide customers and supply chain partners with a clear insight into our progress.

Read the CSR Annual Report 2025

How does Van Loon Group ensure transparency throughout the supply chain?

Van Loon Group develops demand-driven supply chain concepts for pork and beef. These concepts are tailored to consumer preferences and the dynamics of the retail market.

Together with supply chain partners, Van Loon Group works to promote animal health, animal welfare, nature, the environment and meat quality. Our organisation also encourages transparency and a fair distribution of value within the supply chain.

Within these supply chain concepts, Van Loon Group also supports the livestock farmer’s revenue model. In this way, we work together with supply chain partners to build a strong and forward-looking supply chain.

Read more about our supply chain concepts

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What quality standards does Van Loon Group apply?

Van Loon Group uses quality certifications to ensure quality and food safety. These certifications underpin our processes and form an important part of the services we provide to retail customers.

Van Loon Group places quality at the heart of the development, production and supply of meat and convenience products. Certifications help our organisation to make performance measurable and verifiable.

What does Van Loon Group do as a private label manufacturer?

Van Loon Group develops and manufactures meat and convenience products under private label for retail customers. We also support customers with product development and range building.

Which product categories does Van Loon Group supply to the retail sector?

Van Loon Group supplies fresh meat, meat preparations, minced meat products, cooked meat products, hybrid products, ready meals, soups, sauces and salads.

Does Van Loon Group operate its own supply chains?

Yes. Van Loon Group supplies fresh pork and beef from its own supply chains to guarantee quality, traceability and continuity.

How does Van Loon Group work towards a future-proof product range?

Van Loon Group develops products that meet changing consumer demands and reports annually on progress in the 2025 CSR Annual Report.

How does Van Loon Group ensure transparency in the food supply chain?

Van Loon Group works with demand-driven supply chain concepts and collaborates closely with supply chain partners. Transparency, animal welfare, meat quality and a fair distribution of value are central to this approach.