News 01 February 2021

Van Loon Group intends Promessa Deventer takeover from Coop

Van Loon Group intends to takeover Coop Productiebedrijven shares, trading under the company name Promessa, from Coop Supermarkten.

Van Loon Group intends to takeover Coop Productiebedrijven shares, trading under the company name Promessa, from Coop Supermarkten. Promessa is a successful, innovative central butchery, producing pre-packaged meat products for various supermarket chains in the Netherlands. Promessa has experienced solid growth in recent years and, as part of a specialised company such as Van Loon Group, will be able to continue to develop to its full potential in this market. At the same time, the intended sale creates more room for Coop to make further investments in the retail chain.

Fred Bosch, managing director Coop Supermarkten: "We are proud of how Promessa has developed as part of Coop since 2009. This is a real compliment to everyone involved. It is thanks to their dedication and innovative strength that Promessa has managed to develop into a successful, modern butchery. This has resulted in serious interest from a specialist organisation. We believe Van Loon Group is a good party to transfer Promessa to.”

Harold Rouweler, managing director Promessa: “We see Van Loon Group as a good party to move our business forward. The family company has made several successful acquisitions in the past and has the vision to become the most sustainable and customer-oriented producer of meat products, meat substitutes and meals in the Netherlands. This fits perfectly with the Promessa philosophy. We are looking forward to working together and have every confidence in the further growth of Promessa as part of Van Loon Group.”

Erik van Loon, Chief Executive Officer Van Loon Group: “The acquisition of Promessa fits with Van Loon Group's growth strategy to further strengthen our position in the Dutch retail market. We believe that, under our management, Promessa will be able to further develop the growth it has already achieved and will benefit from synergy advantages. By acquiring this great, successful company, we can further expand our innovative chain concepts and so contribute to making the chain more sustainable.”